The proof

Sales leaders talk about the impact SalesWise Academy has had on their businesses

Rob Stevens

Principal, HGC Engineering

We implemented SalesWise Academy across the company and have seen the awareness level of the whole group improve. Our team is benefitting from the role-playing exercises and have adopted a new level of listening.

The leadership program podcasts are dynamite! Before SalesWise Academy it was hard to know where to jump in with leadership development. The aspects of leader roles that SalesWise Academy focuses on, such as Tribal Leadership, are very valuable.

SalesWise Academy has done great wonders to motivate our team, have regular engagements, and collaborate with everyone in the company on a continuous basis.

Gilbert Leblond

President, Marktech

The SalesWise Academy program has made us much more effective “whale hunters”. We implemented the SA whale hunting process for a national customer and won new business.

The SalesWise Academy Leadership Program is great, too. It has given me the tools to lead effective sales team meetings and coach my team in their customer meetings. It has also helped me and my team to operate virtually more successfully. With the coach-like leadership skills I have learned, I was able to make everyone comfortable with turning on their web cam and become more productive during our virtual meetings. We are now confident in our virtual “face to face” interactions with customers, and we’re getting better engagement and improved sales results.

John Coward

Director, Scot Forge

SalesWise Academy has made a big difference in the effectiveness of our technical salespeople and sales engineers with our customers. The process works well – we learn in a group. We put the SalesWise Academy concepts and skills in the path of our work every day by giving people the opportunity to ask for help and applying the skills and concepts to the customer needs we are addressing. Because of the process, the team brings more depth and value to both their conversations and solutions in support of our customers.

Paul Pirozzi

Paul Pirozzi

President, Plastics Manufacturing Resources

SalesWise Academy works for all of the different levels of experience and personalities at our company. It’s easy to implement – no heavy lifting. It helps us think more deeply about our selling approach, map out where we want to go in our sales conversations, get better engagement from our clients and can get to conclusions about the viability of a client more quickly. And time is money. From a leadership perspective, our sales meetings are more constructive because of the SA process – developing together, sharing what works and what doesn’t, and constantly honing our selling skills without overwhelming the team.

I feel good knowing I’m investing in my people and seeing an immediate improvement in the team’s confidence, camaraderie, and productivity.

Martin Carter

President, CheMarCo, Inc.

As a company that has worked with a wide variety of sales training programs, I was initially skeptical about SalesWise Academy and what impact it would have on our sales team.  At the time, our sales team was operating in a more traditional “lone wolf” environment. Our goal was to change the culture to produce a unified, team selling approach. The lessons are designed not only to recognize age-old customer issues, sharpen sales skills and learn to capitalize on each other’s strengths, but to also enhance the sales team’s preparation through lesson discussion and role playing scenarios. Over time using the SalesWise Academy program, we have been able to unify our sales team, working together for the growth of each member as well as the success of the company.

John Hammill

VP Wholesale Sales, Moen

We were so impressed with the SalesWise Academy training process and lesson content that we asked Nicki to help us integrate it into our own customized Moen Academy leadership training program. As a result, our salespeople and leaders have expanded their capacity to perform as cohesive, skilled and effective sales teams…in good times and bad. I highly recommend the SalesWise Academy training program’s approach to cultivating a culture that supports high sales and leadership performance.

Lisa Trudell

Vice President, National Sales, Genworth Canada Mortgage Insurance

We are a geographically dispersed company, with most of our sales people working remotely. My goal is to continuously cultivate a culture where our sales managers and their teams work more closely together on a regular basis, where all of our regions speak the same language, and each of our teams becomes increasingly skilled, successful, and connected to each other.  The SalesWise Academy curriculum and corresponding dialogue has contributed to fostering that culture.

Nichole Fraser

Managing Partner, Shared Value Solutions

We have experienced significant sales success since enrolling in the SalesWise Academy program and using its process. In addition to the learning we gain from the lessons, the program’s focus on learning how to build a strong team culture has made all the difference to our success. I highly recommend becoming a SalesWise Academy member.

Barry Watson Ph.D.

President and CEO, Environics

We have a variety of specialized practice areas that were operating primarily in silos. The SalesWise Academy helped Environics cultivate the conditions and team culture necessary for our practice areas to work in a more integrated way.

The SalesWise Academy content has effectively developed an understanding of consultative sales principles among our business intelligence professionals who don’t necessarily see themselves as salespeople. The 10-minute self-paced audio lessons coupled with one hour bi-weekly small group discussions have fit our work schedule well and allowed us to continue the commitment for what we see as long-term benefits.

Greg Bruno

Founder & President, Midlantic Enterprises Inc.

The SalesWise Academy certainly helped my team. It allowed me to help them create good habits and enabled them to try new techniques that I couldn’t provide on my own.


My team looked forward to the training because they felt they had ownership of their own development so they were happier, willing participants. They liked the training and it became a process they enjoyed.


SalesWise Academy was a good investment because as a leader, you want your people to be happy – which is just as important as the training itself. The Academy gave my team the motivation to find new opportunities, and with each success they found motivation for more successes.


The results were increased emotional awareness among the team and with the customers. With the real-world sales skills they learned, we saw overall improvement and allowed us to maximize our accounts.